Whirled Peas
Today, it seems that everyone wants 360 degree marketing, but no one actually wants to do 360 degree marketing. Could it be that the concept is that much more attractive than the practice? Or is it an obvious case of "easier said than done"?
The concept is simple, the battle cries easy to remember - tear down the silos, focus on the consumer, integrate the plan, surround the customer with a consistent message. What could be easier?
And in truth, it is not that hard.
So what stands in our way? In some ways it is the same thing that stands in the way of world peace. People in every region of the media business feel that their territory is being threatened...and they won't give up without a fight. Lines have been drawn in the sand and none shall cross. My television is my television and it is better than your internet. And my internet is my internet and it is better than your radio....and on and on and on.
It is almost dizzying in the way it goes round and round. But maybe that is what we need. Maybe the more we go round, the more things run together. And maybe then we'll get the blended media we need. Like colors on a Spin Art, if we spin it around enough we get the desired effect.
So the next time those territorial lines are drawn, visualize whirled peas and lets get something done!