Next Steps

Well it is almost time to go home on the east coast, so this will be brief.

What are the next steps? How do media companies maintain relevance as the industry changes so quickly?

I don't know how we do that. But one thing is for sure, we have to keep our eyes on the horizon and stay ahead of the curve. Ignore these changes and we will be left behind.

When was the last time anyone under 30 picked up a newspaper for more than 5 minutes?

The earlier newspapers realized the opportunites of on-line publishing, the quicker they embraced the medium and its new users. Some television stations jumped on-line early too. They offered more information than a :45 news clip could provide, and gave their audience what they wanted, when they wanted it.

So do we continue to do one thing and one thing well?
Do we explore new media and try to adapt them to our core business?
Do we cut costs and consolodate to simply do what we do more efficiently?
Do we follow our core audience and try to reach them with multiple touch points?

I gotta think a little more on this one. How about you?