Digital or dinos?

You can't say it any more succinctly "consumers are becoming more and more in control". The digital world means they will continue to control how and when they consume their media.

Of course this requires and major shift in thinking and process. Digital media open up a two way steet where consumers can communicate their preferences back to the marketer.

I believe the privacy issue will lead to a more permission marketing based approach. Consumers (especially early adaptors) will always want information on new products and services that can make their lives better. If we reach out to them with information that is requested by them and relevant to them, we will be much more effective and efficient.

Going digital creates a two way conversation, it will allow our customers to respond to us. If we listen and give them what they want we'll all be moving forward.
Bring it on!